Available for premium web work

Digital products with sharper taste and stronger delivery.

I design and build refined websites, product interfaces, internal tools, and AI-enabled experiences that feel credible from the first screen and stay solid when the details matter.

Who I amMatty Welsh, a full-stack developer with a strong design instinct.
What I doPremium websites, product interfaces, internal tools, and AI-enabled web apps.
Why it mattersSharper execution makes a product feel more credible before the product story even begins.
Where to lookStart with the selected work below. Each project is framed as a product story, not a thumbnail.

Selected work

A small number of projects, presented with enough scale to feel substantial.

The portfolio is structured like a guided product story: strong first impression, then deeper proof through interface detail, context, and outcomes.

01Discovery platformFull-stack Developer

Rhythm Recon

An event discovery platform designed to surface underground rave data through location-aware search, filtering, and responsive product design.

Rhythm Recon turns fragmented event information into something legible. The product was built around search quality, geospatial discovery, and a visual language that made niche data feel immediate, navigable, and alive without sacrificing speed.

ImpactA sharper discovery experience for users trying to find relevant events quickly across inconsistent sources.
ScopeProduct interface, search design, data normalisation, responsive frontend, discovery UX
  • Combined structured filters, geospatial logic, and indexed search into one discovery flow.
  • Normalised inconsistent source data into a cleaner product surface for real users.
  • Used a distinctive visual direction without losing clarity on mobile or desktop.
Next.jsTypeScriptGeospatial QueryingSearch IndexingData NormalisationResponsive UI
Swipe gallery4 previews
02AI support productFull-stack Developer

Technical Chat Bot

An AI support product built around admin-managed knowledge, grounded retrieval, and account-based chat history.

The challenge was not to make an assistant that answered quickly, but one that answered responsibly. The product was shaped around documentation uploads, knowledge control, role-based access, and a cleaner support experience for both users and operators.

ImpactA more trustworthy support layer built around controlled information rather than guesswork.
ScopeAI product design, retrieval workflow, admin tooling, authenticated support experience
  • Built user and admin experiences with clearer permissions and account-linked history.
  • Structured uploads and re-indexing so the knowledge base could be maintained safely.
  • Focused the interface on grounded responses instead of generic conversational UI.
Next.jsTypeScriptOpenAISupabaseEmbeddingsNodemailer
Swipe gallery3 previews
03Operations platformFull-stack Developer

PorticoNext

A full operational platform revamp for Portico Doors, unifying production, reporting, finance, HR, dispatch, and purchasing into one workspace.

PorticoNext replaced fragmented internal processes with a more coherent operating system for the business. The work covered interface redesign, workflow structure, reporting visibility, and a clearer route through day-to-day management tasks so teams could move faster without fighting the tooling.

ImpactA stronger internal platform that made the business easier to run across multiple departments.
ScopeSystem revamp, operations UI, access control, finance reporting, production workflows
  • Unified orders, production, finance, dispatch, HR, and purchasing in one product surface.
  • Created cleaner operational flows for quotes, order detail, reporting, and admin control.
  • Shifted internal tooling from scattered screens to a more deliberate product experience.
Internal ToolsWorkflow DesignReportingDashboard UIAccess ControlOperations Platform
Swipe gallery3 previews

Expertise

Good taste is useful when it is backed by product discipline.

The best-looking work still has to solve something. My focus is on interfaces that feel elevated while staying usable, responsive, and structurally sound.

01

Brand-led web experiences

Landing pages, portfolio sites, and marketing experiences with stronger typography, cleaner pacing, and conversion-aware structure.

First impression
02

Product UI that stays clear under pressure

Dashboards, admin panels, and web applications designed to feel elegant while still solving real operational problems.

Usability
03

Full-stack delivery with practical depth

From frontend polish to backend logic, data flows, AI integrations, and contact or auth workflows, the delivery stays joined up.

Execution

About

I care about how a product feels before a user reads a word.

Strong digital work communicates standards immediately. The goal is not just to make something attractive, but to make it feel composed, intentional, and well engineered from the first moment someone lands on it.

That means balancing editorial design instincts with frontend craft, backend practicality, and enough restraint to keep the experience professional rather than performative.

3 flagship buildsA focused portfolio that goes deeper on fewer projects instead of spreading thin.
End-to-end craftDesign thinking, frontend execution, backend logic, and product structure in one workflow.
Premium by designA clear point of view shaped around credibility, polish, and conversion-friendly clarity.
01

Restraint over noise

The work should feel memorable because it is clear, precise, and confident, not because it is shouting for attention.

02

Story before surface

Every section needs to explain why the work matters, then support that story with motion, composition, and detail.

03

Production quality

Performance, responsiveness, accessibility, and maintainable code matter as much as the visual finish.

Contact

Let's make the next version feel more considered.

Send over the brief, the product context, and the level of finish you want to reach. A short outline is enough to start the conversation.

Project brief

Share the essentials: what the work is, what needs improving, and when you want to move.

Your details are only used to reply to your enquiry.